|
Scleroderma Spot to Air on 61,000 Airline Flights Learn more about the rare illness in a special two-minute spot airing on "Talk Business 360," a radio program that is presented on all American Airlines and US Airways flights this fall.
The Scleroderma Foundation's communications manager appeared recently on "Talk Business 360" to discuss the disease and help the audience learn more about this devastating illness. The radio show can be heard on more than 61,000 flights, reaching more than 9 million passengers on American Airlines and US Airways flights this fall. The interview also will be promoted in the airlines' in-flight magazines and on the "Talk Business 360" website. "This is an excellent opportunity for us to reach the general public in a new way," said CEO Robert J. Riggs. "This is a new opportunity for the Foundation to break into airline media. We hope this will increase awareness of scleroderma among business travelers, many of whom are medical professionals. It's very important that we get our message out in innovative ways so we can reach deeper into the population." About "Talk Business 360"Talk Business 360 airs on-board all audio-equipped flights. The program begins to play on a continuous loop shortly after takeoff. Anyone with a headset (personal or from the flight attendant) has the ability to listen in to the programming by plugging the headset into the armrest. |
|
|
Listen to the entire spot now: (there will be a short 5-second ad before the segment airs)